about this cowboy
Hi, I’m Frankee—a Swiss adventurer with a passion for motors, landscapes, and the untamed corners of the world. By day, I’m a master’s graduate in Marketing and Management from the University of Basel, navigating the structured and often buttoned-up world of Switzerland. But underneath the polished exterior lies a spirit that refuses to stay put—a modern-day cowboy searching for freedom beyond the confines of the ordinary.
Since I was small, anything with a motor fascinated me. It wasn’t just the machines—it was the promise of movement, the idea of breaking free and chasing horizons unknown. That spark has grown with me, and today, adventure riding has become my way of life. For me, it’s not just about the destination or the thrill of the ride—it’s about the journey, the connections, and the stories along the way.
I’m drawn to the remote, the overlooked, and the misunderstood. Whether it’s a hidden trail through Iceland’s highlands or a dusty road leading to a small village in the middle of nowhere, I’m most alive when I’m venturing into places that don’t immediately appear on postcards. I believe these places hold a special kind of magic—the kind that only reveals itself to those willing to seek it out. They’re where cultures thrive unspoiled, where people greet you with warmth, and where the land itself tells a story.
Adventure riding has given me a gift: the chance to bridge gaps between worlds. I’ve met incredible people, shared meals with strangers who became friends, and connected with cultures that forever left a mark on my heart. It’s this blend of raw exploration and human connection that keeps me packing my bags, revving my engine, and chasing the road less traveled.
Through the lens of my camera, I capture the landscapes and moments that take my breath away, hoping to share them with others. For me, it’s about more than just traveling—it’s about inspiring a sense of curiosity and courage in those who follow along. Adventure riding isn’t just a hobby; it’s a way to break free from the constraints of everyday life and discover the beauty of the world—and yourself—along the way.
To everyone who has joined me on this journey so far: thank you. Your support means everything, and it’s a privilege to share these stories and experiences with you. For those who are just discovering this modern cowboy’s trail, welcome. There’s a lot more to come, and I can’t wait to take you with me on the next adventure. The world is vast, the roads are endless, and the journey is just beginning.
